By Michael Seese
In a previous post, I made light of two targeted ad I received in an email, offering me a convenient channel to date or meet "women 50+." Each of the ads showed three women. On Friday, I received this ad in the same email.
So my surfing habits have caused them to question either my gender or my...shall we say...proclivities.
Hmmm.
By Michael Seese
This one is not so much funny, as creepy. The other day, I received an email featuring an ad from the same folks who brought me beret guy and cougars, which showed this.
Take a good look at the curve of her left side, from her rib cage, to her waist, and then out to her hips. Either she was photoshopped scary, or her body is scary.
What do you think?
By Michael Seese
In a previous post or two, I have talked about targeted advertising, and how they can be hit or miss. A while back, on two consecutive days I got two I would definitely say were off target.
I will stress again that these ads absolutely missed their mark, and I say that for several reasons. (And none of those reasons is even remotely connected to the fact that my wife reads this blog.)
1. These ads were attached to a daily e-newsletter which comes to my work email account. We can't access dating sites. We can't even access Facebook from work. So I certainly was not doing any "singles surfing" at the office.
2. I don't engage in "singles surfing" at home.
Also, apropos of nothing, I would bet my mortgage that the top row left, and bottom row middle are nowhere near 50.
If you want further proof that the marketing strategy of the folks at "LiveIntent" is off base, check out the ad from yesterday's email.
What do you think? Are they me?
